Digital Marketing Blog

Web Analytics is Critical to Your Online Business Success

Creative Soda - Saturday, January 14, 2012

If you’re a small business owner who is selling or branding online, web analytics is critical to your website’s success. If you don’t know what web analytics is – don’t worry – you fall into the majority of new small business owners with a website.

So what is Web Analytics? It’s the art and science of gathering, tracking and analyzing key data about your website to help you run your online business better. It’s amazing how many small business owners who don’t pay attention to web analytics, which is like flying an airplane blind. Web analytics can provide you with valuable information about visitors to your website so that you can make smarter marketing decisions to increase sales, grow your brand and improve your return on investment (ROI).

While it’s a good start, knowing the total number of visitors to your website is the tip of the iceberg when it comes to web analytics. Each small business owner should identify key performance indicators to track and measure the progress of their business online. Proper web analytics takes time, but it is part of an important process that ensures that your website is optimized for conversions. A conversion is counted each time a visitor to your website takes an action you desire. This could be in the form of a sale, a download or a subscription to a newsletter.

Web analytics should be an integral part of every business with a website – big and small. You will be amazed at the amount of information you can use to make smarter decisions with your business.

Need help getting started with web analytics for your business? Contact Us Here.

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