Digital Marketing Blog

5 SEO Tips for Online Businesses

Creative Soda - Saturday, January 07, 2012

There are many strategies to rank higher in Google and other major search engines. Most people don’t look beyond the first page of search results so it’s important that your website is optimized for the appropriate keywords for your business or organization. Keywords are what the search engines use to find and understand who your business is on the internet. The more relevant keywords that are on your website, the easier you make it for Google and other search engines to find you. Here are five tips to boost your search engine rankings.

Tip #1: Get Linked Up
Google search engines love Inbound links to your website. Google interprets these links much like votes and the more votes you have, the more important your website is to search engines. It’s important to know that not all links carry the same weight. Inbound links from larger and higher ranking websites will have a greater impact on your rankings than a link from a lower ranking website. The keywords used in the actual link also impact the value of the inbound link.

Tip #2: Page Titles are Key
Page titles that show up at the top of your browser and search results are weighted heavily in your ranking score. Your page titles should be relevant and include the keywords you are optimizing for. Google allows up to 70 characters in your page title, so be sure to maximize it as best you can.

Tip #3: Page Descriptions
The page description is the non-bolded text under the bold page titles in your search results. You have 155 characters to entice a potential visitor to click on your link. Make sure you incorporate your keywords in your descriptions (just like in your page titles).

Tip #4: Strong Content
Keywords are also important in the overall content of your website. Google indexes the content on your website and checks for matches between the copy, page titles and page descriptions. Write your content with keywords in mind, but it’s important not to stuff your content with repeated keywords for the sake of using them. Make sure the keywords are incorporated naturally and that your content doesn’t sound forced.

Tip #5: More Content is Better
Blogs are a great way to improve your search rankings and they also help to keep content on your website fresh. Regular blog posts are an easy way to add more content and pages that are rich with your target keywords. The more pages you have on your website, the easier it is for Google to index and find you.

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